Jérôme Collomb

Head of Digital Strategy at Swile

Jérôme Collomb, photographed against a plain backdrop

I turn ideas, technology and marketing into things people can actually use.

Growth, product and web. I work where business goals, user needs and the actual build overlap, and I stay until the thing ships.

See what I have builtGet in touch
01What I do

What I actually do

01

Build growth systems

Acquisition, content, conversion, automation and data wired into one system that gets better with every cycle rather than one campaign at a time.

02

Turn strategy into working things

I prototype and build sites, funnels, tools and product experiences. A recommendation is where I start, not where I stop.

03

Sit between marketing, product and tech

I move comfortably between business objectives, user needs, design decisions and the implementation details that make or break them.

04

Lead teams that mix disciplines

Developers, designers, marketers, content and ops people, pointed at one shared outcome instead of five separate roadmaps.

02Things I have built

Things I have built

Role

Swile

Head of Digital Strategy

Led web and digital growth across France and Brazil, with a team spanning development, design, content and marketing.

  • Built and improved acquisition, conversion and self serve experiences
  • Self serve grew to 36% of total revenue
  • Qualified organic traffic up 30% year over year
  • Supported the company through growth from around 200 to more than 1,000 people
Ongoing

Experiments

Small things built to answer a question. AI assisted tools, prototypes, growth utilities and the occasional product that outgrows the weekend it started in.

  • Poolpulse, an app that stops your pool water turning green
  • Cheeky Monkey, a kids accessories brand
03Timeline

The short version

2024 to 2025Head of Digital Strategy, Swile

Web and digital growth strategy across France and Brazil, leading a team that mixed development, design, content and marketing.

2021 to 2024Digital strategy, web growth and innovation marketing, Swile

Acquisition, conversion and self serve experiences, through a period when the company grew from around 200 to more than 1,000 people.

Before 202113+ years across B2B SaaS, digital marketing, growth and product

A long run of building and running digital programmes on the marketing and product side.

Entrepreneurial chapterCo-founder, appsify.me

More than 300 clients across 12 countries.

04This & that

This & that

I live near Toulouse and have worked remotely for the past five years. Father of two, which is its own kind of operations role. CrossFit two or three times a week, skiing when the season allows, and a lot of running in the forest.

I am the sort of person who takes a quick prototype and spends far too long making it good. I like understanding how businesses and products actually work underneath, and I would take a small group and a real conversation over a room full of networking any day.

Quick picks

  • Mountainsoverbeach
  • Build itovermake another deck
  • Working prototypeoverperfect mockup
  • Small groupovernetworking event
  • ToulouseoverParis
  • Early morningoverlate night

Coffee, probably too much.

05Contact

Have a problem worth building around?
Let’s talk.

hello@jer0me.com

Based near Toulouse, working remotely with teams anywhere.